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Case study

Freddy’s House

A connected WooCommerce platform for a cosmetics retailer.

Freddy’s House website — screenshot from the original portfolio
Project screenshot from Web Synergy’s published portfolio.
Client
Freddy’s House
Industry
Beauty & cosmetics
Documented technology
WordPress, WooCommerce, Laravel, REST APIs, JavaScript

Project overview

A connected WooCommerce platform for a cosmetics retailer. The documented implementation combines WooCommerce, Laravel APIs and JavaScript with catalog data entry and search content work.

The brief

Bringing a substantial beauty catalog and connected data into a manageable store. The project’s website presentation follows the business context rather than applying the same structure to every company.

The implementation

The documented implementation combines WooCommerce, Laravel APIs and JavaScript with catalog data entry and search content work.

  • Custom WooCommerce development
  • API integration
  • Catalog data entry
  • SEO and GEO work
  • Staff handover

What the experience brings together

Bringing a substantial beauty catalog and connected data into a manageable store. The project imagery shows how the interface presents that business context.

The technical record identifies WordPress and WooCommerce for commerce, Laravel and REST APIs for connected data, and JavaScript for interface behavior. Catalog preparation and staff handover are documented parts of the engagement. The connected store gives the business a foundation for managing its catalog and supporting day-to-day operations.

eCommerce development · Website development · SEO services

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